"Creative without strategy is called 'art', creative with strategy is called 'advertising'”
-Jef I. Richards
L'oreal has announced that acclaimed actress Diane Kruger is the newest addition to their roster of spokesmodels. Mz.Kruger will represent L’Oréal’s haircare, hair color and make-up, in particular the brand’s latest foundation Mat’Morphose. The "Inglourious Basterds" actress had this to say: "I admire the brand, not only for the quality and innovation of its products, but also because it represents diversity and excellence across the world, values which are very close to my heart.”
Using actresses as spokesmodels has been a long-time practice of L'oreal and lately a few companies have followed their lead... Lancome recently signed Julia Roberts and Helena Rubenstein launched a campaign starring Demi Moore. Demi starred in a movie-like commercial for the brand that was fabulous...
Kisses Bitches...
Glamour Whore...xoxo
